Google Ad Preview Tool
Mock up your search ads and verify character limits. Ensure your headlines aren't truncated and your descriptions are compelling.
💡 This is a desktop search ad simulation.
📖 How to Use the Ad Previewer
Enter Headlines
Fill in Headlines 1 and 2. Google typically shows these separated by a pipe (|). Each headline has a 30-character limit.
Set Display URL
The display URL helps users understand where they will land. It doesn't have to match your final destination URL exactly.
Write Description
Use up to 90 characters to highlight benefits and include a call to action like "Shop Now" or "Get a Quote."
Check Limits
Our counters will turn red if you exceed Google's standard character limits, helping you avoid truncated ad copy.
💡 Google Ads Optimization Tips
Creating a high-converting Google Ad requires more than just filling in the boxes. Here are industry best practices for Search Ads:
- Keyword Relevance: Ensure your Headline 1 contains the primary keyword the user searched for. This increases your Quality Score and CTR.
- Benefit-Driven Copy: Instead of just listing features, tell the user what they gain (e.g., "Save 50%" instead of "Big Sale").
- The 30-30-90 Rule: Google allows 30 characters for headlines and 90 for descriptions. Use as much of this space as possible without making the ad look cluttered.
- Visual Hierarchy: The headlines are the most important part of the ad. Make sure Headline 1 is your strongest hook.