📸 Visual Ads

Instagram Ad Preview Tool

Instagram is a visual-first platform. Use this tool to ensure your imagery and captions work in harmony and your Call to Action stands out.

🎨 Content Creator
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⚠️ Caption may be truncated after 125 characters on some devices.
📱 Instagram Feed Preview
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yourbrand Sponsored
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1080 x 1080 Image
Learn More ›
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yourbrand Your ad caption will appear here...

📖 How to Use the Instagram Previewer

01

Upload Square Media

Instagram prefers 1:1 or 4:5 ratios. Our previewer helps you see if your image's focal point is centered.

02

The First 125 Characters

Crucial info goes first. Instagram adds a "... more" link after the first two lines of text.

03

Test the CTA Bar

The blue bar appears below your media. Ensure your caption doesn't repeat the same command as the button.

04

Handle Consistency

Your handle appears twice—at the top and in the caption. Ensure your brand name is recognizable and short.

💡 Instagram Ad Strategy

Instagram is a high-engagement platform where users scroll quickly. Your ad has less than a second to stop the "thumb-scroll."

  • Visual Hook: The image or video is the ad. Text should only provide context to the visual.
  • Hashtags: While you can use up to 30, for ads, 1-3 highly relevant hashtags are cleaner and prevent the ad from looking like spam.
  • The CTA: Instagram's "Learn More" button is the most clicked CTA. It feels less aggressive than "Shop Now" while still driving traffic.
  • Mobile Optimization: Since Instagram is mobile-only, always assume your user is on a small screen with potential glare. Use bold, clear fonts in any image text.