Knowledge Graph Preview Tool
Visualize your brand's authority. Use this mockup tool to simulate how Google displays your organization, its social profiles, and key facts in the Knowledge Panel.
📖 How to Influence the Knowledge Graph
Structured Data
Implement Organization or Person schema markup on your homepage. This is the primary way to "talk" to Google's Knowledge Graph.
Wikipedia & Wikidata
Google heavily relies on neutral third-party sources. Having a Wikipedia or Wikidata entry is the most consistent way to trigger a panel.
Verify Your Entity
Once a panel appears, click "Claim this knowledge panel" to suggest edits and verify your official social media profiles.
Consistent NAP
Ensure your Name, Address, and Phone (NAP) are identical across Google Business Profile, LinkedIn, and your website.
💡 Knowledge Panel Specifications
The Knowledge Graph is an entity-based system. It doesn't just rank pages; it understands real-world relationships between things.
- Main Image: Google prefers square logos or high-quality landscape photos for organizations.
- Social Icons: These are pulled automatically based on
sameAsproperties in your Schema markup. - Sourcing: Descriptions are usually truncated at ~250 characters before a "Wikipedia" or "Official Website" link.
- Local vs. Brand: Brand panels (shown here) are for global entities. Local panels include maps and reviews.