TikTok Ad Preview Tool
TikTok is all about vertical "Safe Zones." Use this simulator to ensure your key text and CTAs aren't hidden behind the TikTok interface elements.
⚠️ Ensure no text or logos are placed in the red/bottom-right areas.
📖 Optimizing TikTok Ads
The Safe Zone
Avoid placing text or logos on the right side or the bottom 25% of the screen. The TikTok UI elements will cover them.
The First 3 Seconds
TikTok is fast. Your visual hook must happen immediately to stop users from swiping past your ad.
Caption Strategy
Keep captions brief. While you have 150 characters, only the first 2 lines are visible before being hidden under "more."
Native Look
Ads that look like organic TikToks (shot on a phone, using trending sounds) generally have higher engagement than high-production commercials.
💡 TikTok In-Feed Ad Specs
In-Feed ads are the standard video format that appears as users scroll through their "For You" feed. They are immersive, full-screen, and sound-on by default.
- Aspect Ratio: Strictly 9:16 (1080x1920 pixels). Using other ratios will result in black bars and lower performance.
- Video Length: 5 to 60 seconds (9-15 seconds is the "sweet spot" for performance).
- CTA Button: The button color is dynamically chosen by TikTok but is usually high-contrast (Red or White).
- Interaction: Users can like, comment, and share just like an organic video, which provides social proof for your brand.