𝕏 Ad Preview
X (Twitter) Ad Preview Tool
X is a platform of speed. Use this tool to check your 280-character limit and ensure your Website Card imagery drives clicks.
📝 Compose Ad
0 / 280
📱 Live Preview
Your ad text will appear here. Keep it snappy and use relevant #hashtags for better reach.
800 x 418 Image
example.com
Catchy Website Title
💬 12 🔁 45 ❤️ 128 📊 12K
📖 Optimizing X (Twitter) Ads
01
The First 70 Characters
On X, users decide to engage in seconds. Put your "hook" or your main value proposition in the very first sentence.
02
Website Cards
Using a Website Card instead of a raw link increases Click-Through Rate (CTR) by making the entire image clickable.
03
Hashtag Discipline
Don't overdo it. 1 or 2 relevant hashtags are enough. Over-tagging can make your ad look like spam and reduce trust.
04
Visual Clarity
Avoid busy images with lots of small text. Use bold, clear visuals that communicate your message even without reading the caption.
💡 X Ad Specifications
X offers several ad formats, but the Website Card is the gold standard for driving traffic to your landing page.
- Post Text: Up to 280 characters. URLs take up 23 characters regardless of their actual length.
- Image Ratio: 1.91:1 for Website Cards. 1:1 is also supported for some carousel formats.
- File Size: Maximum 5MB for images. Use JPG or PNG for the best quality rendering.
- Engagement: X ads allow for public conversation. Ensure your brand is ready to reply to comments for better "Ad Quality" scores.